“FULL CONTROL TOKYO” – an integrated campaign for au by KDDI. Rhizomatiks produced “FULL CONTROL TOKYO,” a participatory event held at Zojoji in Tokyo on January 29th, 2013 (Tue.) By using the exclusive app “ODOROKI,” visitors were able to recreate the aesthetic world seen in au’s “FULL CONTROL” commercials. The event was streamed live on the internet, and video from the event was later broadcast as part of au’s commercial campaign.
KDDI (“FULL CONTROL TOKYO” au by KDDI / 2012 (c) au by KDDI)