FuelFest

Promotion event for NIKE’s wearable device “FUEL,” held in the giant decommissioned Battersea Power Station to kick-off the London Olympics. Rhizomatiks collected data from the FUEL wristbands worn by visitors to the event, and performed projection mapping of the data in real-time.

Photo: NIKE+ FUELFEST in London / 2012 (c) NIKE London

Client : Nike, Inc.
Advertising agency : R/GA
Production: Rhizomatiks, Glider, DELTRO, TOKYO
Technical Director: Rhizomatiks
Art Director : DELTRO
Visual Director: TOKYO